About PurposeLife
The science of purpose, made accessible to everyone.
Dr. Levi Brackman
Founder & Creator of PurposeLife
Dr. Levi Brackman
Dr. Levi Brackman holds a PhD from the Institute for Positive Psychology and Education — one of the world's leading centers for research in positive psychology and human motivation. His doctoral work was supervised by Professor Herbert Marsh, widely recognized as the most productive educational psychologist in the world (formerly of Oxford University and an ISI Highly Cited Researcher), and Professor Philip Parker, a leading researcher in motivation and youth development.
His doctoral thesis, “Fostering Purpose in Life/Meaning in Life Across the Life Span,” is one of the most comprehensive studies ever conducted on how to intentionally cultivate purpose in both youth and adults. The research involved over 1,288 participants across three major studies — a psychometric validation study, a youth quasi-experimental study, and an adult randomized controlled trial.
A serial entrepreneur, Levi is the founder of Youth Directions, an organization dedicated to helping young people discover their unique purpose in life, and the founder of Invown, a proptech company. He created PurposeLife to bring his scientifically validated coaching method to anyone with a smartphone. He is the author of “Fostering Purpose” and has coached hundreds of people — from teenagers to retirees — through his purpose-finding process.
Before his work in purpose coaching, Levi authored the internationally bestselling book “Jewish Wisdom for Business Success,” which led him to conduct career transition seminars during the 2009 Great Recession. It was during those seminars that he realized the greatest impact would come from helping young people find their purpose before entering the workforce — not after they were already locked into careers that didn't fit.
Youth Directions
Youth Directions was founded by Dr. Brackman with a simple but powerful mission: help young people discover their unique purpose before entering college, so every class, every major, and every career decision is informed by a deep understanding of who they are.
The organization has worked with schools, families, and individual clients across the United States and internationally, implementing the purpose-finding process that Dr. Brackman developed and validated through his PhD research.
PurposeLife is the next evolution of Youth Directions — an AI-powered platform that makes the same research-backed process accessible to anyone, anywhere, at any stage of life.
The Research Story
The journey to PurposeLife began with a frustration. In 2009, while conducting career transition seminars for adults who had lost their jobs, Dr. Brackman realized that these adults — well into their lives with significant financial responsibilities — had very limited ability to truly transition into purposeful vocations.
With youth, however, the sky was the limit. If you help young people define themselves and find their purpose before entering college, the impact is exponentially greater. This insight led to the founding of Youth Directions and eventually to a PhD research program to validate the approach scientifically.
The research produced three groundbreaking findings:
Purpose Can Be Fostered
Structured intervention significantly increases purpose in both youth and adults.
Effects Are Lasting
In adults, purpose gains are long-lasting — they actually grow stronger over time — and are accompanied by gains in happiness and life satisfaction.
Greatest Need = Greatest Gain
Those who start with lower purpose benefit most from the intervention (Aptitude-Treatment Interaction).
Today, PurposeLife brings these research-validated methods to everyone through AI-powered coaching that guides users through the same 6-step process Dr. Brackman developed and tested.
Ready to Begin Your Purpose Journey?
Take the free assessment and discover where you stand. Then let our AI-guided process lead you to your unique positive purpose.
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